Fractional product marketing that moves markets

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Brink plugs senior product marketing expertise into your B2B SaaS team—no full-time hire needed. We nail your positioning, craft rock-solid GTM strategies, and launch with impact so you accelerate adoption and revenue.

Plug-in expertise that positions, launches, & wins

Product marketing is the engine that turns your features into real growth. Use our B2B SaaS PMM expert to:

  • Boost conversions with razor-sharp positioning and messaging

  • Own your GTM—from launch plans to execution that gets noticed

  • Build scalable frameworks that evolve as you grow

  • Embed as your strategic partner, whether it’s a one-off sprint or ongoing support

  • Audit & optimize your current processes to uncover quick wins and long-term gains

From startups finding product-market fit to mid-market teams rebuilding PMM on a budget, Brink delivers punchy, no-fluff product marketing that moves markets.

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    Messaging & Positioning

    Nail a story that sticks.
    We build your positioning framework, persona maps, and killer one-liners that separate you from the pack.

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    GTM Strategy & Launches

    From launch to love.
    I’ll build your strategy from the ground up, or start with what you have. We’ll map your launch plan, KPIs, and timelines—then roll up our sleeves to execute.

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    Sales Enablement

    Close more deals faster.
    Arm your reps with battlecards, call scripts, decks, and training so they can focus on selling vs creating ad hoc enablement content.

& many other offerings - check it out!

Engagement Models

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Advisory or ad hoc

For CMOs & Founders who need a PMM sounding board

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Project-based core work

For core project work; lean teams or no PMM function

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Think of it as a true fractional

For teams that need PMM leadership across multiple initiatives

What people are saying

“Your unique skills and perspectives have helped us to achieve so much in the enablement world and marketing research, process and more. Your attention to detail is truly impressive and work is always thorough and accurate.”

“Our new starter joined us this week from Docusign. She said the enablement site you built is one of the best resource libraries she’s ever seen. You’ve honestly done a phenomenal job in making the life of a sales rep here incredibly easy.”

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“Jen is extraordinary in terms of focusing on impact and deliverables rather than complexities and roadblocks. She moves extremely fast, obsesses about opportunity, and provides solid recommendations on her areas of expertise. Jen’s recommendations on a recent C-suite level project helped us achieve 69% engagement across our target audience.”

“You are the best! I wish that all of our business partners had a brilliant marketing partner like you to work with. I continually use you, personally, as an example of what we look for in our business partners. You are always willing to work together to get the best collateral out there to help increase adoption, utilization, and proficiency. You always take time to hear me and have the open-mindedness to see my perspective and needs.”

Get in Touch

Let’s discuss some quick wins for your business.

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FAQ

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  • Fractional product marketing gives you senior-level PMM expertise on demand—without hiring full-time. I plug into your team for a set monthly retainer, lead your positioning, GTM, and enablement work, then hand off when you’re ready to scale internally.

  • Choose from Spark, Fractional Core, or Fractional Plus. Each package includes a defined level of strategic support, hands-on execution, and unlimited Slack/email access. We invoice 50% of Month 1 upfront, then monthly in advance (Net 30), with quarterly scope reviews. Don’t worry, we’re flexible on the packaging and what you get is what you want. Product marketing covers SO much of the business and each company is different—we’ll work together to create a retainer model and project-based scope that works for your scaling business.

  • Most clients see clearer positioning and initial GTM assets within 4 weeks. From there, we iterate on launches, sales tools, and campaigns (or whatever project based work we’re doing)—turning quick wins into sustained growth within 60–90 days.

  • I combine agency-grade execution with solo-consultant focus: rapid timelines, no account layers, and one-on-one access to me. You get the horsepower of a team without the full-time cost or project bureaucracy.

  • Absolutely. I slot into your tech stack (Asana, Salesforce, HubSpot, Slack, etc.) and use your workflows—while introducing best-practice frameworks and processes to level up (or build!) your PMM function.

  • We define KPIs up front together and monitor throughout. Progress is tracked in dashboards and reviewed typically bi-weekly or monthly, so we know we’re driving real ROI.

  • My sweet spot is B2B SaaS, PropTech, and EdTech, but I’ve started having conversations in FinTech, cybersecurity, and AI-driven marketplaces. My latest project was working with a high finance recruitment agency (small business)…Wherever there’s a product and/or service and a market to win, I’ve got you covered.

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